While many dip their fries in ketchup or some other sauce, it takes a special kind of person to do that with a burger.

While the French Dip sandwich has always been a thing, burger-dipping was popularized by TikTok users who filmed videos of themselves dunking a full slider into sauce and potato chip combos.

Some videos of content creators doing the “Chip And Dip” have over a million views on the ByteDance-owned platform that has over 1 billion active users.

In an effort to show that it can hang with the influencer crowd, Heinz (KHC) – Get Kraft Heinz Company Report released a sauce designed (and, more importantly, shaped) specifically for burger-dipping.

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